Digital Marketing trends for 2022 that every professional should know about


Friday, 14 January 2022

Marketing is a must for companies as it enables them to grow and outstand from the competition. But in today's reality, everything has to be digital. In this article, we share everything you need to know about the trends that will affect digital marketing in 2022.



Digital Marketing refers to advertising and selling products or services through digital channels, such as search engines, websites, social media, email, and mobile apps.

Nowadays, being digitalized is a necessity for every store. That is why it is key to count on a professional in digital marketing that will make sure that the company survives and grows.


Trends for Digital Marketing in 2022

Today's market is very competitive so, to stand out from your competition, you need to know all the latest trends to incorporate into your digital marketing strategy, as this can guarantee the success of the business.

With the beginning of the new year, new changes arrived to modify what the professionals in digital marketing were doing. Here is a summary of some of the trends that will affect this area in 2022:


  • Email is key

Email will become the most important channel of communication. By using this type of communication system, the business makes sure to create a message that is personalized, automated, and private.

Tactics like dynamic and interactive email content, AMP for email, and new personalization strategies will rise in importance in 2022.


  • Loyalty is in the past

The new in is membership programs. In 2022, brands will transform loyalty programs into true membership.


“People crave membership and community; it’s human nature. What’s not human nature is to crave being in a loyalty program. " - Jay Myers of Bold Commerce


These membership programs will be so compelling that customers will pay to join. Brands will embrace the membership model and add value through benefits, such as exclusive access to products, free shipping, and offline events.


  • Videos, please!

Video will replace static assets and become the cornerstone of all marketing campaigns.

Video is the primary form of marketing media being created in 2021 due to the pandemic. This has reached a point that 91% of marketers feel the pandemic has made video more important to brands.

This tool is very useful for those companies that provide products or services that look better while on video and not in pictures as it allows to see all the details.


  • Storytelling to become a pro.

Many businesses are focusing on digital storytelling, but it has not been easy for everyone to get that right.

Companies are still making their stories about themselves versus how clients can find success with the help of the company’s products and services. The ones that can leverage persuasive storytelling will have their digital content create value and relatability.


This may also interest you: 5 Reasons to Study Marketing.


Why study a Short Course in Digital Marketing?

Our reality is every day more globalized; that is why marketing has to become digital. This is the true future of marketing and therefore it makes it a very demanded field by companies.

The Short Course in Digital Marketing allows the student to use electronic devices to attract customers from every part of the world and promote products or services digitally.

To reach that goal, the course provides those who want to learn its content with deep knowledge in digital marketing and the use of several techniques and principles to develop effective marketing strategies.

The alumni who decide to study the Short Course in Digital Marketing will earn the necessary abilities to successfully manage and offer digital communications, which are essential in today´s companies' success.

When studying this course, these advantages should be taken into consideration: it is a very demanding field, and it is constantly developing which makes it perfect for those who are looking to outdo themselves. 

Also, after the Short Course in Digital Marketing, the student, with all the abilities that have been learned, can specialize in many diverse fields, including freelance working.


Where to study a Short Course in Digital Marketing?

If you live in South Africa, the AAA School of Advertising offers the opportunity to study with them the Short Course in Digital Marketing, either by distance learning modality or classroom-settled learning with the best professors.

To learn more about this course or any academic opportunity that AAA School of Advertising has to offer, then you can fill out the form on this page with your data to get more information.

Also, we invite you to keep surfing through our web Universities and Online Degrees Guide to know more about the universities and studies available in South Africa. ¡It is time to study what you are passionate about!




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