Online Certificates: What Are the Most Common Mistakes in Marketing?


Monday, May 31, 2021

Online programmes related to marketing prepare their students to become professionals in the field. However, this doesn’t mean that they don’t make mistakes.



Many South African students choose marketing as the field they want to become professionals in. This is due to several reasons: On one hand, graduates from online programmes (such as online certificates) related to marketing are highly valued in the job market. On the other hand, marketing is an ever-changing field that is constantly developing and improving itself, so that makes it a very interesting choice.

However, despite the preparation these online certificates provide their students with, they still make mistakes. Therefore, in order to avoid failing in the process of designing a marketing strategy, it is useful to remember what those mistakes are.

Here are some of the most common mistakes made by graduates of online programmes related to marketing.

Not researching


It is a must that graduates of these online certificates research the audience they are aiming the campaign at. They must know their customers’ interests, ages, locations, and every other useful piece of information about them.

Not repeating customers


If a marketing campaign can’t make old customers buy again (the same product or other goods and services the company offers), it is considered a huge failure. Graduates of these online programmes know that most sales come from old customers that repeat their purchase. So the effort must be put into keeping those customers.

Not tracking the campaign’s performance


This is basic. How can graduates of these online certificates know if their campaigns were successful or not if they don’t keep track of their performance? It is impossible. They must use all the tools available in order to analyze the results of each campaign. That is the only way they are going to be able to improve the most flawed ones and know which ones are successful.

Which institutions offer online certificates in marketing?


In South Africa, the number of online programmes available is high and ever-growing. However, when it comes to this particular field of study, the best option might be the Higher Certificate in Marketing offered by the IMM Graduate School. It is just one of the many online certificates available in this institution, and it has a total length of one year.

If you want to get more information about this programme or any of the other in-person and online programmes available in different South African institutions, you can begin your search by visiting our website: Online Programs.




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