E-commerce: What is it and what are its benefits?

Friday, 11 February 2022

In today's competitive and convenience focused society, venturing through the streets is no longer appealing. Instead, e-commerce has become the perfect solution. In this article, we share all you need to know about E-Commerce. 

What is E-Commerce?

E-commerce is the buying and selling of goods or services via the internet. Also, it includes a new type of payment system which consists in transferring money and data to complete the sales. It’s also known as electronic commerce or internet commerce. 

E-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

Since its beginning on August 11, 1994; this type of commerce has evolved to make products easier to discover and purchase through online retailers and marketplaces. 

Independent freelancers, small businesses, and large corporations have all benefited from e-commerce.

Benefits of E-Commerce 

E-Commerce offers a huge amount of benefits, both to the business and the customer. Among them, we can find: 

  • Convenience

E-Commerce makes purchases simpler, faster, and less time-consuming, allowing for 24-hour sales, quick delivery, and easy returns. Customers are all looking for a convenient and flexible experience. 

  • Personalization and customer experience

E-commerce marketplaces can create rich user profiles that allow them to personalize the products offered and make suggestions for other products that they might find interesting. This improves the customer experience by making shoppers feel understood on a personal level, increasing the odds of brand loyalty.

  • Global marketplace

Customers from around the world can easily shop for e-commerce sites. Companies are no longer restricted by geography or physical barriers.

  • Minimized expenses

Digital sellers can launch online stores with minimal startup and operating costs.

  • Increased selection

Many stores offer a wider array of products online than they carry in their brick-and-mortar counterparts. And many stores that solely exist online may offer consumers exclusive inventory that is unavailable elsewhere.

  • Broadens the brand 

Ecommerce is an ideal way of leveling up the brand. By offering great products 24 hours a day along with online customer service, blogs, and social media, expanding the business is no longer a worry. 

  • Fewer Overheads & Fewer Risk

E-commerce will enable the business to sell its products at competitive prices. Also, having an online store enables it to enjoy increased profitability with less risk.


  • Scalable 

An eCommerce site allows the business to scale accordingly, allowing it to add more lines, add more payment options and even choose when and where to ship to, without having to worry about changing location or moving to larger premises 

  • Improve the Image of the Business

Offering a good online sales platform to users will give the company a great corporate appearance. As it shows that the company cares about facilitating consumer purchases. 

This may also interest you:  Growth potential for ecommerce in Nordics

The digital world has changed our reality, needs, and demands upside-down. This is why businesses need to improve themselves so as to be at the level of customers' requirements.

E-commerce is here to help with that. So if you are interested in learning all there is to know about it and how to apply to your company; then ¡It´s time to learn about it with the Course in eBusiness and eCommerce!

Why study the Course in eBusiness and eCommerce?

E-Commerce has arrived and it won't go anywhere. It is time for those interested in the business and administration world to learn about this tool that will boost their business.

Luckily there is a Course in eBusiness and eCommerce that focuses on preparing future professionals by making them study how to optimize customer relationship management in an online environment by examining eBusiness and marketplace models, eBusiness strategies, eMarketing and procurement in some detail. 

With technology becoming more advanced and easier to obtain, the barriers to opening a business have been significantly reduced or even removed. Because buyers and sellers can transact at any time and from anywhere. 

This course is here for the students to learn that eBusiness and eCommerce not only provide cost-saving advantages but also make goods and services accessible on a global scale.

In the Course in eBusiness and eCommerce students will study all the theoretical knowledge that it is necessary to become a successful member of the E-Commerce world, including: an introduction to e-Business and e-Commerce; e-Business and marketplace models; e-Business infrastructure; e-Business Strategy; e-Marketing; e-Procurement; Optimisation of e-Business services; Customer relationship management

Where to study the Course in eBusiness and eCommerce?

If you live in South Africa, the University of Pretoria offers you the opportunity to study the Course in eBusiness and eCommerce via classroom-based or by distance learning with the best teachers.

If you are interested in this course or would like to get more information about all of the other educational offers this university has, you may complete the form with your personal information

Also, we invite you to keep surfing our page Universities and Online Degrees Guide to know more about the learning opportunities available in South Africa. ¡The time to start studying what you like is here!

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